Are you seeking an exceptional career opportunity to join a talented marketing team at a fast-growing software company with a huge growth opportunity? MemberClicks’ best days are still ahead.
How about working in a culture based on values of transparency, personal ownership, teamwork, working hard and playing hard, forgiveness, and a “shockingly refreshing” experience for its employees, partners, and current and prospective clients? We’re a top-rated workplace.
Do you like the sound of mixing up office and home work environments? That’s the plan.
MemberClicks provides a platform of integrated software solutions designed to simplify membership management and event management. Solutions include association management software, learning management software, event management software, and job board software. MemberClicks currently serves more than 3,000 clients throughout North America. The company has offices in Atlanta, Indianapolis, and Vancouver.
If we sound like a good fit for you, you may also be a good fit for us. We’re hiring immediately, and would like to talk to qualified candidates who are eager to be part of a success story, make an impact, advance their career, and have fun working with others to do it.
Your Role
The Customer Marketing Manager will play an important role in helping the marketing team in accelerating revenue by increasing cross-sell and upsell leads among customers, creating and developing customer programs, and assisting in product training events.
You will work alongside and support the marketing team and other ccustomer-facing teams to achieve department and company goals while creating a better customer experience and journey.
Your Responsibilities
- Improve and develop customer programs to reduce churn and improve customer retention
- Work with Marketing leadership and key strategic partners including Customer Success to develop and launch cross-sell and up-sell marketing campaigns to drive new pipeline from the existing customer base
- Leverage marketing automation in planning and implementing integrated Marketing and Customer Success campaigns
- Develop a customer lifecycle campaign program and work with marketing operations to implement
- Segment and target customers, owning definition and refinement of key personas and segment-specific marketing strategies
- Work individually and cross-functionally to develop high-quality marketing content targeting the base (blogs, customer guides, etc.)
- Lead customer communication to drive awareness of key company events, product offerings, and webinars
- Assist with measuring, analyzing and optimizing customer email campaigns and engagement programs
- Assist with other marketing/client programs as needed in support of customer loyalty, retention and growth
- Identify client Brand Ambassadors to cultivate relationships along with Customer Success within those accounts to participate in marketing activities
Your Required Education and Professional Experience
- Bachelor’s degree with an emphasis on communications, marketing, and business
- Ability to write effective copy is a necessity
- Successful experience in:
- Creating and executing simultaneous marketing campaigns and programs that drive customer sales, engagement, and advocacy
- Familiarity with B2B marketing, lead generation, and upsell/cross-sell processes
- Leveraging marketing automation; Hubspot preferred
- Strong preference given to candidates with PE-backed, high-growth SaaS company experience
- Strong preference given to candidates who have foundational, hands-on experience in client marketing
Your Personal Attributes & Skills
- Team player who works well collaboratively
- Positive attitude with a strong work ethic
- Strong passion for serving and understanding customers
- Strategic thinker that can see beyond the day-to-day grind to help reach marketing goals, create a stronger brand, and improve the customer experience
- Strong results-orientation and ambition to advance career
- Excellent interpersonal, written and oral communication skills, especially copywriting
- Effective time management skills and the ability to multitask: calm under pressure
- High attention to detail
- Autonomy and proactivity
- Comfortable with change and fluidity based on circumstances
