Marketing Manager, Customer Communications and Demand Gen

The Customer Marketing Manager will play an important role in helping the marketing team in accelerating revenue by increasing cross-sell and upsell leads among customers, creating and developing customer programs, and assisting in product training events.

You will work alongside and support the marketing team and other ccustomer-facing teams to achieve department and company goals while creating a better customer experience and journey. 

Your Responsibilities

• Improve and develop customer programs to reduce churn and improve customer retention
• Work with Marketing leadership and key strategic partners including Customer Success to develop and launch cross-sell and up-sell marketing campaigns to drive new pipeline from the existing customer base
• Leverage marketing automation in planning and implementing integrated Marketing and Customer Success campaigns
• Develop a customer lifecycle campaign program and work with marketing operations to implement
• Segment and target customers, owning definition and refinement of key personas and segment-specific marketing strategies
• Work individually and cross-functionally to develop high-quality marketing content targeting the base (blogs, customer guides, etc.)
• Lead customer communication to drive awareness of key company events, product offerings, and webinars
• Assist with measuring, analyzing and optimizing customer email campaigns and engagement programs 
• Assist with other marketing/client programs as needed in support of customer loyalty, retention and growth
• Identify client Brand Ambassadors to cultivate relationships along with Customer Success within those accounts to participate in marketing activities